The BBC reported today that Apple is in tight negotiations with Sony BMG, Universal, and Warner Music to lift the DRM protection on tracks you download on iTunes. EMI already sells their music via iTunes without DRM. This comes in the wake of the RIAA saying they won’t be suing individuals so heavily anymore, turning responsibility over to the Internet Service Providers.

If ya can’t beat em, join em. I don’t want to see these ancient company heads walking around like they’re with the times now that they’re doing this. Sure it’s a step in the right direction, but we’ve got a long way to go before the industry can come out of the intensive care unit.

Apple has also revised its pricing structure, offering a two-tier system with songs available for $0.69 and $1.29. Prices will vary slightly in the UK.

At present, the firm has a one-price-fits-all strategy - currently 79p per track - with no subscription fee.

The new model will have a varied pricing structure, with what the company calls “better quality iTunes Plus” costing more.

It remains to be seen whether music already purchased from iTunes would have its DRM stripped off.

-BBC

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