I guess it’s better to do this now, rather than when your record is out and you’re trying to cross over? All I want to know is who is going to help me retag all the B.o.B. posts to “Bobby Ray.” As a matter of fact, I’m not doing any of that til I see it for myself at SXSW.

Knowing the way B.o.B. sounds, and where he wants to go, I’m going to go ahead and say I like the idea. It’s got a quirky southern-rock/blues edge to it, and I love the fact that someone is going that direction, instead of going so electronic and autotune’d that he renamed himself to “Buzz Lightyear.”

Even though he’s been frustrated with the business of making music in the past, B.o.B said one of his biggest supporters has been the guy he’s signed to: T.I.

“We’ve been talking about the direction I’ve been going musically and really getting everybody on the same page,” B.o.B explained. “As I’m learning what it means to be an artist in the music industry, I’m learning more. At the same time, I’m still learning how to keep that creativity for what I see. I manifest that that into my music and where it’s taking me. It’s taking me to places and venues and areas I never imagined before.

….

B.o.B’s new sound has involved a lot of instrumentation and a rock-and-roll edge.

“Now I go by the name ‘Bobby Ray.’ Make sure you put ‘Bobby Ray,’ ” the MC revealed. “I’m really going into a new direction — more free and not trying to live up to any particular genre. I don’t feel like I’ve been doing that. I don’t feel like I’ve been trying to fit in, but I feel even more free-spirited. I have more willingness musically. That’s all I’m about. I’m about guitars, chords and keyboards.”
- MTV News

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